No pay to play. Here's exactly how we research, verify and rank the home service pros on every town and trade page.
Being easy to find is not the same as being good. Heavy SEO, paid directories and AI citations tell you who spends on marketing, not who does the best work, so we treat search visibility as a lead to check, never a ranking signal.
There is exactly one paid option, and it never touches the rankings. A single business per town and trade page can buy the featured spot pinned above the Top 5: it is clearly labeled, and the five ranked pros below it are still chosen purely on merit, never for sale. Where the featured spot really earns its keep is for newer and smaller businesses: it is a way to get seen right at the top of the page, in front of the larger, more established names, from day one, long before word of mouth and reviews would get you there on their own. Get featured →
One featured business per town and trade page, pinned above the ranked five. It never affects who earns the Top 5. From $39/month.